THE TOKYO PASS Cookie Policy

THE TOKYO PASS Cookie Policy

Our Cookie Policy was last updated on May 8, 2024

This Cookie Policy provides you with information about the cookies and other similar technologies THE TOKYO PASS and/or its partners may use, their purpose and the retention period associated with such cookie. Where a third-party partner drops a cookie, they determine the purpose for which that cookie is dropped and the relevant retention period.
We may place cookies or similar files such as pixel tags on the devices you use to engage with THE TOKYO PASS for security purposes, to facilitate Website navigation and to personalize your experience when you engage with THE TOKYO PASS as a Website Visitor, a User, or a Business Partner. Cookies allow us to collect technical and navigational information, such as browser type, time spent by you engaging with THE TOKYO PASS, and pages visited. Please read our Privacy Policy to further understand how we use data collected by these cookies and see below for a description:

1. Use of Cookies

By visiting our Website, you may experience our placement of Cookies. The purpose of those Cookies is so that Visitors and our customers can use our Service in a smooth and stable manner, and so that our Website operates stably and efficiently.
Cookies are placed onto your computer or mobile device when you visit our Website. Your web browser on your device creates these Cookies automatically. Each time you close your web browser, these Cookies are stored for a period of time. You may also turn off Cookies in the settings of your web browser or erase them after you have visited our Website, but this may affect our Website’s functionality negatively while you use it.
Cookies that have not been deleted will be sent again from your browser the next time you visit our Website. These Cookies allow us to recognize your device, communicate with you, customize your experience, and provide an overall better service. We may also use Cookie-like tracking technologies such as tools from third-parties for the same purpose mentioned in this Cookie Policy.

2. What types of cookies do we use?

2.1. Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website will not then work. These cookies do not store any personally identifiable information.

Name of the Controller/Cookie Purpose Expiration Link to Privacy Notice
Google Tag Manager _dc_gtm_GTM-TTH944D This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary because without it, other scripts may not function correctly. The end of the name is a unique number that is also an identifier for an associated Google Tag Manager account. Session
OneTrust OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser when consent is not given. 1 year


2.2. Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how Visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Website and will not be able to monitor its performance.

Name of the Controller/Cookie Purpose Expiration Link to Privacy Notice
Google Analytics 4 _ga This is used to distinguish unique Users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate Visitor, session, and campaign data for the site’s analytics reports. 2 years
_gid 1 year
_ga_ 2 years
_gac_gb_ 90 days


2.3. Targeting and Advertising Cookies
These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Name of the Controller/Cookie Purpose Expiration Link to Privacy Notice
Google Advertising Products Cookie syncing and/or digital advertising targeting partner. 396 days
Facebook _fbp Deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months
One Signal Send a push notification service provider. 3 months

3. Disabling / Enabling Cookies Via Your Browser

There are a number of ways for you to manage cookies and other tracking technologies. Through your browser settings, you can accept or decline cookies or set your browser to prompt you before accepting a cookie from the websites you visit. You should be aware that you may not be able to use all our interactive features if you set your browser to disable cookies entirely.
If you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your preferences.

You can delete any cookies that have been installed in the cookie folder of your browser. The various browsers provide different procedures to manage your settings. Click on any of the browser links below for instructions.
Microsoft Windows Explorer
Google Chrome
Mozilla Firefox
Apple Safari

If you are not using any of the above-listed browsers, then you should select “Cookies” in the “Help” function for information on where to find your cookie folder.
It may not be possible for you to selectively opt out of all third-party advertising cookies placed on our Website, though you can opt out of receiving cookies from us by clicking the Cookies Icon. You should also be aware that disabling cookies does not disable other types of analytics products that we may use to collect generic information about how you and other Visitors use our Website.

Deleting Flash Coolies
Follow the link below to change your settings in relation to Flash Cookies.
Disable Flash Cookies